Our great-great-great-grandfather and patissier Adolphe Meurisse was a pioneer as he founded the first Belgian chocolate factory in 1845 in Antwerp at a time when chocolate was still a rare delicacy. Meurisse was awarded several degrees of honour at the Exposition International d’Anvers at the end of the 19th century and at the World Expo in Brussels at the beginning of the 20th century. Meurisse is the oldest Belgian chocolate and has always put progress at the core of its endeavours.
Meurisse created many famous chocolate brands before the first world war, which were immensely popular throughout the 20th century: many of us still remember the first chocolate bar in Belgium launched in 1904. Others indulged endlessly in a fondant chocolate with praline filling, invented in 1954.
Today, six generations down the line, we are bringing back the eponymous Meurisse brand, with respect to its rich heritage, simultaneously embracing the future in line with Meurisse’s progressive and innovative DNA.