Mr Tomato is more sensitive than he looks, which is why he goes for healthy friendships. He’s more mature these days – more into feeling good without all the nonsense. That said, when he gets together with cured cheese it’s a party for the palate that’ll make your taste buds dance, and with a bit of red wine they might even burst into song.

But he’s also happy in his own company – no pretence, just a big personality. And he knows how to live in the moment because he tastes great, which is what really matters. It tastes good, and you know what’s in it.