Generous

Claiming to be Generous is easy, but living up to it – now that's a challenge and a thrilling one at that. Generous is not just the name of our product, it's the philosophy of our company, the driving force of our sustainability efforts, and our mission in human resources.

So, what is this work that we joyfully rise for each morning, feeling a warm, generous glow within? Well, we strive to bake the world's finest organic, gluten-free treats, drawing upon the best of Belgian tradition. All while producing zero waste, partnering with fair trade suppliers, and maintaining an insatiable hunger for innovation.

At Generous, being "gluten-free" isn't a limitation – it's an addiction to finding new, exciting ways to create culinary marvels. We've experimented with buckwheat, tapioca, and millet – whatever ingredients that best serve our purpose. It's all about being generous with taste, catering to those with or without gluten intolerance.

The term "gluten-free" has been gaining more and more traction. But what exactly is gluten?

Gluten is a protein present in various cereal flours such as wheat, rye, barley, and kamut. It plays a crucial role in baking, providing elasticity and flexibility to pasta, and allowing bread to rise and become soft.

However, gluten can also hinder the absorption of essential nutrients, including iron, calcium, and vitamins. For those who are intolerant or allergic, or those suffering from celiac disease, it can lead to significant health issues, such as damage to the intestinal wall.

Rest assured, all of our products are certified gluten-free.